Brad Scott’s new AFL role and responsibilities have finally been confirmed — and it’s a strange job title

Brad Scott’s AFL role has been confirmed, with the former North Melbourne coach to join a football operations department that continues to grow under Steve Hocking. has confirmed AFL Media’s report that Scott, who briefly left the footy industry late last year after sensationally parting ways with the Kangaroos mid-season, has been appointed ‘AFL competition evolution manager’ ahead of the 2020 season. After being been linked to a job at the league since September 2019, Scott will start his new role on Monday.

The 43-year-old will have similar responsibilities to the ones former AFL coaching innovation and education manager David Rath held before the latter left the league to join St Kilda.

Watch every match of the 2020 NAB AFLW Season LIVE & On-Demand on KAYO. New to Kayo? Get your 14-day free trial and start streaming instantly.

Round 1

With rules, game analysis and growth to be a key part of Scott’s portfolio, he’s expected to work closely with coaches, players and analysts to ensure the game remains healthy and sustainable. Reporting in to head of competition management Rob Auld, Scott will be primarily responsible for analysing current and future game trends.

Scott last year was one of two coaches on the AFL competition committee, which met several times to discuss the state of the game and how to improve it.

After leaving North, Scott had inquiries from Carlton, St Kilda and Fremantle, who were all on the lookout for senior coaches at the time. But Scott settled on a wide-ranging role with the AFL.

Since becoming football operations manager, Hocking has built and developed a stronger department in a concerted effort to ensure the game remains entertaining yet sustainable.


Leave a Reply

Your email address will not be published. Required fields are marked *